Sniper Vs. Shotgun Marketing

clipped from www.jameskurtz.com

Atlanta-based firm Matchstic has designed a beautiful PDF illustrating the difference between two types of marketing strategies: a shotgun and sniper. Shotgun marketing they say is a hit or miss situation but can be done quickly. While sniper marketing is rare and takes careful planning and lots of time. It’s clear that they are sniping up some business with this strategy.
Via How

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