Tag Archives: adwords

Adwords: Disable Tablets with full browsers

AdWords Enhanced Campaigns are here and the real reason finally surfaces – Google wants to get rid of the gap between mobile and desktop ads. So much traffic is going mobile, but so many people have opted not to purchase advertising targeted towards mobile devices. There is a lot of debate about whether or not a lot of conversions occur with mobile devices. Don’t be too Quick to Dismiss I wish there was an option to control devices more easily in Search as well. However, I wouldn’t be as quick to dismiss tablets. Most of my clients see equal or greater conversions from tablets now, I use my 7″ Nexus all the time to browse and buy products and the data I see from Analytics suggests that the customers of my clients do as well. (via) What’s The Real Reason For AdWords Enhanced Campaigns? In addition to increasing adoption rates for mobile advertising in AdWords by greatly simplifying campaign creation, management and reporting for mobile search, Google wants to, eliminate the gap between mobile and desktop CPC’s. (via) How To Disable In adwords choose the “Settings” tab and that is where you can make adjustments. At this time you can select the “Mobile devices with full browsers” segment and tell your bid adjustment to go down 100%. However, it appears that this unfortunate and annoying behavior that won’t let you opt out of “Tablets with full browsers” is in fact by design from Google and there seems to be no … Continue reading

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Google Grants URL Policy Change

Dear Google Grantee, We are writing to inform you of a change we are making to our URL policy. Google Grantees may only promote the one website domain name associated with the registered nonprofit that approved for Google Grants. We realize that some nonprofits may have separate domain names for events or fundraisers. However, to maintain the integrity of our program, we now require that Google Grantees only promote the one domain name associated with the nonprofit that was approved for Google Grants. For more on the URL policy, please visit the Help Center article: https://support.google.com/nonprofits/answer/1657899?hl=en NEXT STEPS: Google Grantees must remove any extra domain names from their account by July 2013. After a short grace period, we will begin enforcing the new policy. Grantees that continue to promote multiple domain names or a domain name not associated with the registered nonprofit will be subject to removal from the Google Grants program. EXAMPLE: Your organization has the website domain name www.HelpForAnimals.org. You are allowed to have ads that direct users to subdomains and subfolders within your website, such as your volunteer page, events page, or programs page: www.subdomain.HelpForAnimals.org/subfolder www.HelpForAnimals.org/volunteer www.HelpForAnimals.org/events www.raceforlife.HelpForAnimals.org You may not promote an entirely different domain name, such as www.ShopForPets.com or www.AdoptDogs.org For more information on Google Grants guidelines, please visit: www.google.com/grants To contact the AdWords team, please visit: https://support.google.com/adwords/answer/8206?hl=en Sincerely, The Google Grants Team Please note: this email acts as a notification only. Please do not reply. You’ve received this mandatory service announcement email to update … Continue reading

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Google Adwords Tutorial and FAQ

Frequently Asked Questions How much will I earn through Google Adwords? When do I get paid for Google Adsense? Can I show ads on more than one website? Will I have to pay taxes on my Google AdSense earnings? How do I submit my tax information to Google? What if I don’t have a tax ID? Watch Google AdSense Demos Getting started with AdSense Payment Schedule demo Activation Demo Help with Ad Code Demo Google Publisher Tools Drive traffic to your site with Google AdWords Improve your site’s visibility in Google search results with Google Webmaster Tools Add interactivity to your site with Blogger Other Google Publisher Tools

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Welcome to Google AdWords Insights Review

Welcome to Google AdWords Insights Review. By the end of 2012, more people will connect to the Internet through their mobile device than their laptop or desktop.* Learn how you can make the most of the mobile opportunity for your clients. Help your clients understand “The Meaning of Mobile” Create mobile-only campaigns for better performance Discover mobile consumer behavior with Our Mobile Planet This detailed study explains why the mobile space is so powerful. Learn how to engage your clients’ customers in more emotionally resonant and impactful ways. Mobile-only campaigns help drive an 11.5% average increase in mobile clickthrough rates compared to campaigns that combine mobile and desktop ads. In the U.S., 78% of smartphone owners use their devices in-store. Visit the Our Mobile Planet website to learn more about mobile opportunities around the world. What’s new where you’re at? Google Engage All-Stars Summit Our 2nd biannual Google Engage All-Stars Competition came to a wrap this November with the All-Stars Summit. One hundred winners, from the US, Canada, Mexico, Argentina, Colombia, Chile, and Peru, were flown out for the two-day event in Mountain View, California. The jam-packed agenda featured talks by Google executives, a keynote by Daniel Pink, and interactive sneak-peaks into product demos. Congratulations again to all the winners! Develop your online services with Google Engage. Join Google Engage and learn about ways Google can help your clients. Follow us on Google+ to connect with agencies just like yours. Sincerely, The AdWords Team

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What is Google’s Adwords Re-Targeting?

The Google Adwords algorithm is a theory that often the first impression won’t yield a conversion, and so they offer Adwords re-targeting. What that means is when a user is searching for something, they’ll be shown ads. Perhaps they’ll even click one of those ads – but it doesn’t mean the advertiser (payer) will get a conversion. If there is no conversion, Adwords knows that the user is probably interested and perhaps just needs to be “impressioned” a few more times. They use cookie tracking and lots of other good methods to follow you around to their affiliate sites (think Youtube video ads, ads on websites, etc) and will show you what they think you’re interested in. I recently took a look at the design of the SquareUp site and ever since then I’ve been seeing so many ads for their product. Amazon.com does a similar thing – if you visit their site you’ll start seeing things that you looked at show up on other websites. In short, that’s what Google’s Adwords’ Re-Targeting is all about.

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How to (ineffectively) contact Google Checkout

I recently completed a feedback survey that Google Checkout sent me after I tried to use their contact form twice. Below is the feedback survey, followed by their e-mail response. Re: [#839702105] I am reporting a problem not mentioned on the contact form Hello, We’d be more than happy to assist you and answer your question. However, to protect your privacy and security, we’re unable to respond to this inquiry because the Google Checkout Merchant ID you’ve provided is not associated with the email address you’ve provided. Your account and payment security is our highest priority. One aspect of our security safeguards is that we don’t release certain account information without a way of identifying the recipient of that information. We ask you to resubmit your request with an email address and Merchant ID associated with the Google Checkout account about which you’re inquiring at http://checkout.google.com/support/sell/bin/request.py?ara=1&ctx=emm A Merchant ID is a unique, numeric code assigned to your business by Google. The Merchant ID must be associated with one of the email addresses stored in your Google Checkout account. Here’s how to find your Google Checkout Merchant ID: Sign in to your Checkout merchant account at http://checkout.google.com/sell/ctx=emm Click the ‘Settings’ tab. Click ‘Integration’. Your Merchant Key and ID will appear under ‘Account information’. Sincerely, The Google Checkout Team

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Google Bans Adwords use for Facebook

You can no longer use Google Adwords to advertise things on Facebook. If you have anything that is related to Facebook and want to promote it, you will first need to get it approved by the Adwords team. I learned about this from a friend who has founded a social media marketing company who was trying to do some advertising. He sent me a transcript of the phone conversation he just had with a Google Adwords representative so I could share it here. Caller: Hello, I am calling because I received a promotion to advertise our company on Adwords. Google Adwords Rep: Hello, let me just get your name, email address, and website please. Caller: ____, _____, and _____. Google Adwords Rep: What is it that your company does? Caller: We assist small businesses establish an effective presence on Facebook and Twitter. Google Adwords Rep: Alright well I will actually have to check with my higher up to get this approved because we recently stopped running Adwords for Facebook. Caller: You did? Why? Google Adwords Rep: Yes, well we are currently in a fierce legal battle with Facebook so we have started screening our Adwords. We are turning down adwords that promote Facebook. I will email you within the next two days to let you know whether or not your Adwords campaign is approved. Maybe that fierceĀ legalĀ battle, which they are not discussing the details of, is related to Facebook’s advertisements, or the new Google Plus One service, which looks very … Continue reading

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