Search
-
Recent Posts
Tags
adwords amazon analytics api apple aws blog chrome chromium cloud Design dropbox ec2 email error facebook firefox google google-apps homebrew ipad javascript jQuery linux lion mac microsoft mysql osx os x paypal php plugin quicksilver raspberry pi scam social spam twitter ubuntu unix video windows woo wordpress
Tag Archives: typography
Sweet Typography at Sweetwater
Getting typography right is hard enough, even when you have all of the image editing tools to aid. But as we all know, many times images are blocked on e-mail clients, which makes the task of designing an effective e-postcard with high penetration difficult. Sweetwater has done an nice job mixing an e-mail promotion with a graceful fallback on a recent e-mail promotion. Take a look at the email below with and without images. I especially like the second heading which uses a -2px letter spacing css attribute to achieve a nice kerning. The ad was available here when I posted this.