Tag Archives: ux
UX hero says it best: Ambiguity compounds stress by making the path unclear. When it’s not clear what will happen when you press a button, or whether “undo” is possible, you have to think harder and longer before taking action. See the complete UX article
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A/B testing, or split testing, is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages. Significant improvements can be seen through testing elements like copy text, layouts, images and colors. However, not all elements produce the same improvements, and by looking at the results from different tests, it is possible to identify those elements that consistently tend to produce the greatest improvements. Employers of this A/B testing method will distribute multiple samples of a test, including the control, to see which single variable is most effective in increasing a response rate or other desired outcome. The test, in order to be effective, must reach an audience of a sufficient size that there is a reasonable chance of detecting a meaningful difference between the control and other tactics: see Statistical power. This method is different than multivariate testing which applies statistical modeling which allows a tester to try multiple variables within the samples distributed. Visual Examples of A/B Testing:
clipped from psychology.about.com How Colors Impact Moods, Feelings, and Behaviors Colors, like features, follow the changes of the emotions. – Pablo Picasso What Is Color? In 1666, English scientist Sir Isaac Newton discovered that when pure white light is passed through a prism, it separates into all of the visible colors. Newton also found that each color is comprised of a single wavelength and cannot be separated any further into other colors. Color Psychology – The Psychological Effects of Color While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
Well, it’s blue, at least according to an internet pole on about.com Their Poll: My Poll Color Psychology 101: What Is Color? In 1666, English scientist Sir Isaac Newton discovered that when pure white light is passed through a prism, it separates into all of the visible colors. Newton also found that each color is comprised of a single wavelength and cannot be separated any further into other colors. Read more about colors and color psychology on About.com Also see: The Synesthetic Alphabet