Here are some thoughts on ways to find inspiration for design:
- Think about what your message will be – what do you want to accomplish
- Who will you audience be?
- Are there any traits, or anything specific which is appealing to them you can use?
- Come up with a few elements or icons which can be repeated
- Pick a color palette (or palettes)
- See what letters and words fit together.
- Think about negative space.
- Get some photos to use
- Pick one serif, and one sans-serif font to start working with
- Alternate serif and sans-serif between headings, body, etc as you move down the hierarchy
- Collect some stock photos / drawings / vectors
- Try some filters: negative, desaturate, pixelize (large pixels, too) – combine these with a shape, icon, symbol
- Zoom in on one area of something larger, emphasize it
- Don’t forget about contrast. Try making your small fonts smaller and your headlines bigger. Or make your hues more vibrant and your grays more subtle.
- See what others in your industry are doing.
- Come back to it later when your imagination runs dry.
