Quite a few people make the mistake of using their logo font in their web page design. While this approach does keep consistency between the fonts, it makes the logo look less like a “mark” or “brand” and more like part of the web page. When creating a logo, try to use a non-standard font, something that is off the beaten path, and outside of the Microsoft standard load. Consult a graphic designer to make sure the font “says” what you want it to say. And stay away from Comic Sans.


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