> Welcome to Google
> AdWords Insights Review.
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> By the end of 2012, more people will connect to the Internet through their mobile device than their laptop or desktop.* Learn how you can make the most of the mobile opportunity for your clients.
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> Help your clients understand “The Meaning of Mobile”
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> Create mobile-only campaigns for better performance
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> Discover mobile consumer behavior with Our Mobile Planet
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> This detailed study explains why the mobile space is so powerful. Learn how to engage your clients’ customers in more emotionally resonant and impactful ways.
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> Mobile-only campaigns help drive an 11.5% average increase in mobile clickthrough rates compared to campaigns that combine mobile and desktop ads.
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> In the U.S., 78% of smartphone owners use their devices in-store. Visit the Our Mobile Planet website to learn more about mobile opportunities around the world.
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> What’s new where you’re at?
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> Google Engage All-Stars Summit
> Our 2nd biannual Google Engage All-Stars Competition came to a wrap this November with the All-Stars Summit. One hundred winners, from the US, Canada, Mexico, Argentina, Colombia, Chile, and Peru, were flown out for the two-day event in Mountain View, California. The jam-packed agenda featured talks by Google executives, a keynote by Daniel Pink, and interactive sneak-peaks into product demos. Congratulations again to all the winners!
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> Develop your online services with Google Engage.
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> Join Google Engage and learn about ways Google can help your clients. Follow us on Google+ to connect with agencies just like yours.
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> Sincerely,
> The AdWords Team
