Welcome to Google AdWords Insights Review.
By the end of 2012, more people will connect to the Internet through their mobile device than their laptop or desktop.* Learn how you can make the most of the mobile opportunity for your clients.
Help your clients understand “The Meaning of Mobile”
Create mobile-only campaigns for better performance
Discover mobile consumer behavior with Our Mobile Planet
This detailed study explains why the mobile space is so powerful. Learn how to engage your clients’ customers in more emotionally resonant and impactful ways.
Mobile-only campaigns help drive an 11.5% average increase in mobile clickthrough rates compared to campaigns that combine mobile and desktop ads.
In the U.S., 78% of smartphone owners use their devices in-store. Visit the Our Mobile Planet website to learn more about mobile opportunities around the world.
What’s new where you’re at?
Google Engage All-Stars Summit Our 2nd biannual Google Engage All-Stars Competition came to a wrap this November with the All-Stars Summit. One hundred winners, from the US, Canada, Mexico, Argentina, Colombia, Chile, and Peru, were flown out for the two-day event in Mountain View, California. The jam-packed agenda featured talks by Google executives, a keynote by Daniel Pink, and interactive sneak-peaks into product demos. Congratulations again to all the winners!
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Join Google Engage and learn about ways Google can help your clients. Follow us on Google+ to connect with agencies just like yours.
Sincerely, The AdWords Team