Google Grants URL Policy Change

Dear Google Grantee,

We are writing to inform you of a change we are making to our URL policy.

Google Grantees may only promote the one website domain name associated with the registered nonprofit that approved for Google Grants. We realize that some nonprofits may have separate domain names for events or fundraisers. However, to maintain the integrity of our program, we now require that Google Grantees only promote the one domain name associated with the nonprofit that was approved for Google Grants. For more on the URL policy, please visit the Help Center article: https://support.google.com/nonprofits/answer/1657899?hl=en

NEXT STEPS:

Google Grantees must remove any extra domain names from their account by July 2013. After a short grace period, we will begin enforcing the new policy. Grantees that continue to promote multiple domain names or a domain name not associated with the registered nonprofit will be subject to removal from the Google Grants program.

EXAMPLE:

Your organization has the website domain name www.HelpForAnimals.org.

You are allowed to have ads that direct users to subdomains and subfolders within your website, such as your volunteer page, events page, or programs page:

www.subdomain.HelpForAnimals.org/subfolder
www.HelpForAnimals.org/volunteer
www.HelpForAnimals.org/events
www.raceforlife.HelpForAnimals.org

You may not promote an entirely different domain name, such as www.ShopForPets.com or www.AdoptDogs.org

For more information on Google Grants guidelines, please visit: www.google.com/grants

To contact the AdWords team, please visit: https://support.google.com/adwords/answer/8206?hl=en

Sincerely,

The Google Grants Team

Please note: this email acts as a notification only. Please do not reply. You’ve received this mandatory service announcement email to update you about important changes to your Google Grants AdWords account.

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