|Case Studies & Education|
Watch: “Multi-Channel Funnels” webinar to learn how to improve your marketing campaignsNeil Hoyne, Google’s Global Program Manager for Attribution, presented an in-depth look at Multi-Channel Funnels. Neil discussed the importance of marketing attribution and demonstrated how the Multi-Channel Funnels reports reveal details about the customer journey prior to a sale or conversion. Better understanding customers’ interactions across different digital media can improve your campaign performance. Watch and enjoy.
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Case Study: Online food retailer slices shopping cart abandon rates for a 70% increaseLaTienda learned that shipping rates greatly impact shopping cart behavior and abandonment rates. For key regions, they were able to offer a lower flat rate shipping option to users, and with advanced segments, they observed a 70% increase in order completion for those regions. Read the full case study to learn more.
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