Jewelers may markup items depending on their typical client, their volume and velocity of sales, their location, marketing, and many other factors. Below are a few testimonials and quotes which will give you a typical idea of how much Jewelers’ markup their Jewelry / markup on diamonds and other precious stones:
The retail markup on jewelry can range from 100% to 300% or even more. Of course, this is a fact that jewelers absolutely don’t want you to know.
Jewelry is a product that people don’t buy everyday and jewelry stores only turn their pricey inventory about once a year, so the markup is generally 100 percent.
I’ve heard anectdotally (no cite) that 200% markup is not unusual at the higher end stores.
As an employee I got a 50% discount on anything I bought at the store.
I’ve seen indicate that 300% is not an unusual markup. Your acquaintance who says he bought a $10,000 ring for $1,000 might be on the level. While a 1000% markup is not typical, it’s not unheard-of.
High retail prices might encourage people to buy diamonds online – especially if the seller is reputable and has a good return policy.